Laurent Weil
Celui par qui tout arrive
«More than just being Provençal, Somos todos méditerranéos.. »
Avec la complicité de Benjamin Perles
Comme un petit poisson en mer économique aux vœux de la CCI AMP.
Born in Geneva in 1966, my studies soon took me to Paris. In 1986, my passion for radio drew me towards journalism studies and then the Paris newsrooms. My path subsequently took me to BPI, where I explored a new hybrid job, merging journalism and communications. In Marseille since 2010, I appreciate the importance of being there on all fronts, at every party and event. I’ve long felt like an observer, trying to decipher the codes. Anyone new to Provence quickly realises that it’s impossible to sell yourself without gaining the trust of others. The city’s dynamics are unique: you must let yourself go, adopt its codes, and understand it in all its complexity.
A direct, American-style approach to business in Marseille is pointless. It’s more a question of navigating, enjoying the conquest, and understanding that success lies in common interest and contributing to the local area. I named my company Bleu Dixit – dixit representing what people remember about you. As a Neo, the key to success lies in revealing the area, surprising Marseillais with unexpected facets of the city. Despite limited resources, Marseille presents several challenges. In my work with local leaders, I see myself as a chameleon, making the invisible visible and getting people interested in listening to what the city has to say.
Côteweb 2021, création de site Internet sur Nice