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Founded in Los Angeles in 2007 with the initials Air, Land, Ocean, ALO has established itself in just a few years as the global leader in yoga and Pilates. Its technical leggings, shaping bras, and loungewear pieces have far exceeded the confines of gyms: worn by Kylie Jenner and Bella Hadid, they are embraced daily life with Californian nonchalance and have become everyday wardrobe staples.
The Riviera certainly deserved its two boutiques. Cannes on the Croisette, Saint-Tropez on rue Gambetta: two addresses for the same proposition: sport as a way of life.
ALO Yoga
Cannes: 62 boulevard de la Croisette (04 12 34 08 44) — Saint-Tropez: 45 rue Gambetta (04 12 34 08 21)
