Passion at the service of the region
By Clotilde Roux
Prix Engagement / Commitment Award
Born in Paris, Isabelle Brémond defines herself as a girl from the South because she grew up in Tarascon where she completed part of her studies. Passionate about the sport she practiced in competition, she studied sports in Nice. But she decided to pursue a different path by entering a postgraduate degree in tourism economics in Aix-en-Provence. After working as a sales manager for Méridien Hotels in Paris, she moved closer to the South by joining the department’s tourism committee as a press officer. Determined and driven, she quickly became head of communication, then took up the position of general manager in 2001. Driven by the evolution of the sector, trends and the profession, she involved in multiple projects within Provence Tourisme. There is no typical day for Isabelle, who goes from a meeting with the Metropolis to the organisation of the Gastronomy Valley, via the management committee of the national federation ADN Tourisme, of which she is vice-president in charge of sustainable tourism. This hands-on woman with “the soul of a business leader” also networks with entrepreneurs and participated as regional leader in the Convention of Companies for the Climate in 2023, which is bringing together some sixty ecological transition decision-makers over a period of 10 months.
© I. Hanning / Provence Tourisme Les Dîners Insolites 2023 - Marais salants à Salin de Giraud.
This Bouches-du-Rhône Tourism Development Agency is commissioned by the Departmental Council and coordinates stakeholders and promotes the region’s attractivity. The main task of its 45 employees is to develop tourism by preserving the environment and the living environment of the residents of the 3rd most popular tourist area in France. In addition to strengthening the attractiveness of the region, one of the agency’s most important missions at the national level is to promote gastronomy, which is a major business sector in Provence. As an institutional player connected to the private sector, the agency promotes innovation thanks to a start-up incubator, Provence Travel innovation. Finally, Provence Tourisme is also the place for experimental working to serve tomorrow’s tourism. One of the main issues is the subject of the climate and seasonal changes which could have an impact on visitor flows, activities and general economic management.