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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
COTE shows you the most complex details with text and pictures.

July 2017

Time for big matches

The watch brands have long shunned footballers but times are a-changing and now they’re more than happy to play with footie’s big stars!

Tudor

Dare with David Beckham.
Becks is one of the greatest players of all times, an entrepreneur, a philanthropist, a style icon, and the star of the Born To Dare campaign for which he poses in a denim shirt, sleeves rolled up to show his tattoos, with a Black Bay S&G on his wrist

HYT
Antoine Griezmann and fluid mechanics.

The French international footballer is the latest face of the luxury brand’s hydro-mechanical watches. “The first time I saw an HYT, in 2012, I thought to myself, this team has really done something out of the ordinary. The fluid time display always reminds me of an energy gauge, like the one I have to manage every day as a sportsman,” says Griezmann aka Grizou.

Hublot
The champions’ watch.
Ever a precursor, this Swiss watchmaker has been a football fan for 10 years now, accompanying clubs, coaches, players and competitions. Early this year it presented Big Bang Unico Retrograde Chronographs to the winners of the The Best FIFA Football Awards 2016, when Cristiano Ronaldo was named Best Player.

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