Cool kids
Bright colours, pop patterns, punchy messages, and loads of prints... children’s collections play the joie de vivre card to seduce toddlers and their parents.
By Julie de los Rios

Gucci
Fashion is something you can learn from an early age. Fashion tribes can easily pick from the Italian fashion house’s children’s collection for a retro-chic total look.


Dior
Arty
Among the three universes designed by Cordélia de Castellane, artistic director for Baby Dior, our favourite is the Moya line, the fruit of a collaboration with the Nice artist. He abandoned his little sheep named Dolly for a cheerful pink rabbit. An irresistible pop capsule!
Louis Vuitton
Pink notebook
The fashion house has imbued its first LV “baby” collection with its craftsmanship. The Meli-Melo motif revisits the iconic Monogram with a carefree twist. Chic clothes, cosy pyjamas, cashmere blankets, travel essentials, Louis’ jacquard comforter, and a wardrobe trunk... to welcome baby in style.


Nike
Comfortable sneakers
After the Jordan Brand 23/7 comes the Nike Air Max 270 GO, designed for children, incorporating a fold-down collapsible heel suitable for kids.