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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
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July 2020

Full speed ahead!

The coronavirus health crisis has piqued consciences and further attracted people to the electric car, the car of the future! A look at a market that has reached the age of reason.

The electric car market was trying to find itself until just recently. Fans were often viewed as oddball environmentalists or geeks looking for new clean, green toys. But the market has now come into its own: the electric cars on offer are rational and high-performance. Above all, they correspond to real needs expressed by customers who are aware of future challenges, including protecting the planet. Infrastructure is being set up rapidly, with a goal of 100,000 charging stations nationwide in 2021. The Bouches-du-Rhône department and the Aix-Marseille-Provence Metropolis have agreed to install 500 new stations during the same period, thus doubling the number of charging stations available in the department. Meanwhile the government’s offer of €5,000 toward the purchase an electric car and – coming in the fall – €2,000 for an electric bicycle, have already helped boost the number of electrically-powered vehicles in the department by 120%.

A vehicle for every purpose
There is a version of the 100% electric car for every person and every need. The Honda E, for example, is a chic, urban model with a series of screens stretching across the entire dashboard. The Renault Zoe, first of its kind, has the autonomy needed to get out of the city and on the open road. Finally, the Kia e-Niro SUV is roomy enough for a get-away with the entire family, and it can go 450km without a single stop.

By Bruno Lambert

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