“I love and need to excel myself,” says Claudie Croizet, who remembers the New York Marathon she ran on her 50th birthday as the best day of her life. A qualified architect to start with, she set up her company Mouvement.com, focused on organising events that increased companies’ visibility to develop their market. “At one point, I had this intuition, this conviction that we had reached a huge acceleration point in digital technology and that we needed to change radically the way we sell and communicate. So, when we moved to bigger premises in 2016, we equipped the whole company and hired staff with this in mind.” Now that the health crisis has passed, Claudie Croizet works mainly on the digital side of the business, the events side having been reduced to a minimum, helping companies to formulate a coherent message that gives them a long-term perspective.
MORE THAN A SHOWCASE, A DIGITAL MEETING PLACE
“How do you communicate with people through the sales tunnel? The idea here is to work on the relationship you have with the other person to best meet their needs, as it is in architecture. What I liked about this job was the aesthetics of the volumes, and, more importantly, the fact of creating places that allow people to meet,” continues this CEO, who likes discovering new people, going to the theatre and questioning herself about the world. Since last summer, she has also taken over as the head of Initiative Nice Côte d’Azur (INCA) for three years, a community network offering finance and support for business start-ups and takeovers. “In 2021, we developed the first Pop-up Initiative in France. An experimental 230 m2 space set up on the 1st floor of Nice Etoile enabling entrepreneurs, partners, and clients to meet.” A way to encourage innovation, to turn consumers into actors in the local economy. Claudie Croizet is contributing to the co-construction of tomorrow’s companies, whether it be in her company or via her INCA mandate.