Chic hat shop in Saint Tropez

Kiki, Virginie, New Abby, Auguste, New Bonnie Veil: the names of Maison Michel sound like the first names of well-bred vacationers. A benchmark in French millinery for 90 years, the company is opening a permanent boutique in the heart of the village of Saint-Tropez.

In a light-filled setting, iconic collections sit alongside pieces from the summer capsule collection, made of interwoven denim and straw, and, exclusively, three hats braided or sewn from natural straw, available in natural beige, deep brown and timeless black.

Michel's house
18 rue Gambetta, Saint-Tropez

Founded in 1987, Les Éditions COTE is the result of a family adventure spanning over 39 years. The magazines, dedicated to the art of living and luxury in Provence and the Côte d'Azur, showcase the region and its key players.