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The American preppy style icon is taking over the Château de Théoule to celebrate its Spring/Summer 2025 campaign. This unique collaboration brings the GANT universe of Montauk to the Mediterranean shores, transforming La Plage Blanche into the setting for a sublime summer.
Between turquoise waves and the red hills of the Estérel, the brand, founded in 1949, reinterprets its signature pieces with a touch of French light. Casual outfits, revisited classics, and refined beachwear are revealed in a striking setting where linen drapes dance with the sea breeze. The takeover includes exclusive pieces, from the perfectly cut shirt to the towel embroidered in the colors of the collaboration. A glamorous and sensory stopover where luxury and relaxation merge in the spirit of dolce vita.
GANT x CHÂTEAU DE THÉOULE
The White Beach, Théoule-sur-Mer
