August 2015

Richard Mille

  • Monaco at last!

 

Richard Mille 15x15 

The celebrated Swiss watchmaker now has a retail outlet in the Principality, courtesy of Ferret jewellers.

 

"An obvious move!" Ferret's general manager Aubery Audion, who's behind the project, saw it as preordained because: "Richard Mille was the only top luxury watchmaker without its own dedi­cated retail space in Monaco." Just a short walk from the Casino, the shop perfectly reflects the Mille brand spirit through a sober, masculine ambience. Efficacy and performance underlie the genetic heritage of this watch brand that has built its reputation on the use of hi-tech materials borrowed from shipbuilding, such as NTPT (North Thin Ply Technology) carbon, an exclusive material, recognisable by its extremely regular undulations, that is now used in Formula 1 cars and aero­nautics too – it's a component of the fuselage of the solar plane Solar Impulse. "These are highly tech­nical avant-garde timepieces," Aubery Audion continues. "The only ones able to withstand the extreme conditions imposed by top-level sports­men such as racing driver Felipe Massa, tennis player Rafael Nadal or golfer Bubba Watson." But it's a hard choice between an emblematic timepiece such as the RM 11 Felipe Massa NTPT Carbon and the new RM 27-02 Rafael Nadal tourbillon that's perfect for smashing balls as it withstands 5000G without malfunctioning!

 

Monaco,
Allée François-Blanc
Tél. +377 97 77 56 14

By  Alexandre Benoist