Chez Noun, le lin est la matière vedette de la saison. / © Bruno Lambert


  • A sharp selection of designers.


At a time when many retailers are banking on known brands, one new, upscale multibrand fashion store, is going against the grain. Annabelle Aillaud, founder of Noun, plans to sell only brands by individual designers. Heading the list are Hannoh, Khadi and Co, Jan Machenhauer, Epice (known for its lovely stoles) and Margaret Howell, on sale for the first time in Aix. In short, niche labels that all share the same fetish fabric for summer: linen, sometimes paired with silk and sometimes with summery cotton.

7 rue Thiers, Aix-en-Provence
Tél. 04 42 51 39 75