Lanvin 1927-ParisEte-Penombre

Lanvin

  • 125 years of Parisian chic

04.2014

The fashion institution is 125 this year, and marks it by paying tribute to its founder, Jeanne Lanvin.



Jeanne Lanvin opened her fashion house on the corner of Rue Boissy-d’Anglas and Rue du Faubourg Saint-Honoré in 1889. Eight years later, the birth of her daughter Marguerite changed her life, for the child became her prime source of inspiration. Very soon, elegant ladies and their daughters were flocking to her address. In the closed circle of couture houses, Lanvin honed her style as the years passed and her muse grew. Her codes? Art Deco, sport, contrasts, fur. Today in the capable hands of Alber Elbaz, this institution is celebrating its 125th birthday with panache!



In tune with the times
On www.lanvin.com, the "Lanvin Heritage" pages tell us all about the house's heritage and open the annals of fashion to us. Facebook Lanvin Official posts exclusive content retracing the label's history. On Pinterest (Lanvin Official), galleries of pictures and videos accompanied by anecdotes illustrate the world of the brand, and on Instagram (@lanvinofficial) fans can discover an item from the office where Jeanne Lanvin supervised fittings and stored her inspiration notebooks. As for that famed logo, a "125" has been placed below Paul Iribe's drawing representing Jeanne and her daughter.